Cookies are necessary to provide certain functionalities on a website, e.g. to maintain a language choice made by a user. Moreover, cookies enable the respective issuer (Siemens or a third party) to recognize that the website was previously called up by a certain end device, allowing the identification of returning visitors (or rather their end devices) and gathering information about their usage of the website and their presumed interests.
This information is used to improve the website and to deliver relevant advertisement for Siemens products and services on the website as well as on third party sites.
Cookies can be assigned to four categories, depending on their function and intended purpose: strictly necessary cookies, performance cookies, functionality cookies, and marketing cookies.
Strictly Necessary Cookies
These cookies are essential in order to enable you to move around the website and use its features, such as setting your privacy preferences, logging in or filling in forms. Without these cookies, services requested through usage of our website cannot be properly provided.
Strictly necessary cookies do not require consent from the user under applicable law. You may configure your web browser to block strictly necessary cookies, but you might then not be able to use the website’s functionalities as intended.
To the extent that information processed in connection with strictly necessary cookies should qualify as personal data in a given case, the legal ground for that processing is Siemens’ legitimate interest to operate the website.
These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and how visitors move around the site. They help us to improve the user friendliness of a website and therefore enhance the user’s experience.
Further information collected by performance cookies may include e.g.: internet browser and operating system used, the domain name of the website which you previously visited, the number of visits, average duration of visit, and pages called up.
The information collected by these cookies is aggregated and can normally not be linked to a specific natural person. To the extent that information processed in connection with performance cookies should, in a given case, qualify as personal data, the legal ground for that processing is the user’s consent.
Performance Cookies: Google Analytics
We use Google Analytics on our website, a web analytics service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA („Google“). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site.
The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States.
In case of activation of the IP anonymization, Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA.
On behalf of the website provider Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider.
Furthermore, you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under https://tools.google.com/dlpage/gaoptout?hl=en-GB.
Further information can be found under www.google.com/intl/en_uk/analytics/tos.html (Google Analytics Terms of Service & Privacy).
Please note that on this website, Google Analytics code is supplemented by “gat._anonymizeIp();” to ensure an anonymized collection of IP addresses (so called IP-masking)
These cookies allow the website to remember choices you make or information you enter (such as your username, language or the region you are in) and provide enhanced, more personal features. They are also used to enable requested functions such as playing videos.
To the extent that information processed in connection with functionality cookies should, in a given case, qualify as personal data, the legal ground for that processing is the user’s consent.
Marketing cookies (also referred to as targeting or advertising cookies) are used to deliver adverts on third party websites more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of an advertising campaign.
Legal basis for the processing of personal data in connection with marketing cookies (if any) is the user’s consent.
You may find detailed information about the different cookies (e.g. purpose of the cookie and recipient of the information collected by the cookie) here: